“ARE YOU UP?” Listening Experience

Experiential Design • Community Activation • Storytelling Strategy

Overview
A late-night listening experience designed to make people feel. “Are You Up?” invited guests into a dimly lit, intimate space where they could sit with their own emotions while entering into someone else’s story through sound. The goal was simple: create a room where vulnerability felt safe, and where music could be held, dissected, and deeply felt in community.

Emotional Intention
To slow people down enough to hear themselves — the version that only comes out late at night when the world is quiet.

Outcome
Attendees described the experience as grounding, cathartic, and unexpectedly connective. The prompts became conversation starters long after the event ended, extending the emotional life of the project beyond the room.

Role
Experiential Designer • Creative Producer • Reflection Prompt Curator

Services Provided

  • Concept development + emotional narrative design

  • Listening prompt creation

  • Interactive reflective wall (“Late Night Thoughts” installation)

  • Spatial mood direction + sensory environment cues

  • Guest flow + touchpoint design

FIRST PITCH Creators Community Event

Experiential Design • Community Strategy • Visual Storytelling

Overview
First Pitch was a creator-driven community event focused on celebrating emerging storytellers and making space for them to be seen. The goal was to create a warm, collaborative environment where artists, creatives, and founders could meet, connect, and be captured in their most authentic light.

Emotional Intention
To give creatives the feeling of being held by community — of being witnessed, affirmed, and documented in their becoming.

Outcome
The event created a strong sense of kinship among attendees and provided visual assets that helped founders and creators show their story with clarity, softness, and truth. The portraits became a signature of the event’s emotional resonance.

Role
Experiential Designer • Lead Photographer • Community Strategist

Services Provided

  • Community experience ideation + event flow

  • On-site documentary photography

  • “Family Album” style portrait activation

  • Environment and ambience design for connection

  • Archival visuals for future storytelling + pitch decks

TRAN’S STORY — Documentary Photography Project

Visual Storytelling • Documentary Portraiture • Cultural Narrative

Overview
A storytelling-driven photography project spotlighting Tran’s journey, familial roots, and the nuance of identity. Shot in Tran’s home and community spaces, the project was anchored in capturing the quiet in-between moments — the ones that hold the deepest truth.

Emotional Intention
To create a visual archive that honors where Tran comes from, how he carries his family’s legacy, and the intimate realities of becoming who he is today.

Outcome
The final images became a personal visual narrative that Tran could use in his portfolio, brand storytelling, pitch materials, and personal keepsakes — a story captured not just in images, but in feeling.

Role
Documentary Photographer • Storytelling Director

Services Provided

  • Creative concept development

  • Pre-shoot narrative conversation to understand personal history

  • On-site documentary portraiture

  • Visual storytelling with emphasis on legacy and emotional texture

  • Curated selects + sequencing for narrative cohesion